A Flower truck on the streets of Paris


Among the buses that criss-cross the streets of Paris daily, there is one that on Tuesday, October 9 should not go unnoticed.

Filled with thousands of flowers of all kinds, the Flower truck will brighten up the day for passers-by who cross its path. During its journey, this very special bus will make about ten stops in different places of the capital.

Ternes, Trocadero, Madeleine, Odéon, Saint-Michel, Pompidou, the Red Children’s market, Bastille, Saint-Paul or even the town hall, so many stops that will give rise to flower distributions. Rose, lily, peony… There will be something for everyone.  The most daring are invited to come and try their hand at the floral “blind tests” organised on this occasion by the Flower truck’s flower team.

The winners will win bouquets of their favourite flower, made by a renowned florist such as Amélie Baralle, Luc Deschamps, Gilles Pothier… It’s going to look good in the capital next Tuesday.

And for those who are not in Paris or who miss the passage of the Flower truck, many bouquets are to be won from 8 to 21 October 2012 on the website lajoiedesfleurs.fr.

This year again, the Dutch Flower Service has chosen to conduct a chic and shocking operation to promote flowers to the general public. This operation is also an original way to launch its brand new campaign, entitled “Favourite Flower”. And here too, the Dutch Flower Service has made a big hit by opting for a very sexy campaign that is sure to please the ladies!

To find out more, visit the lajoiedesfleurs.fr website.

Laetitia Devillars

Photo and video credit: Dutch Flower Office

October 2012